5 Quotes and 3 Key Takeaways from Bailey Lauerman's CEO
This blog is dedicated to my Aunt Donna, who lives in Nebraska.
Listen/watch his episode: bio.site/breakingandentering
Who is Greg Anderson?
Greg Anderson is the CEO of Bailey Lauerman, an advertising agency in Omaha, Nebraska. This agency focuses on the stories and values of America's heartland. Greg joined Bailey Lauerman in 2016 after working in New York and Los Angeles for over 20 years. He wanted to return to Nebraska to tell the story of America from a different perspective—a view that makes Bailey Lauerman unique.
Greg Anderson discussed the misconception that what works in big cities like New York and Los Angeles will work for everyone. At Bailey Lauerman, the focus is on understanding people in America’s heartland—those who make up 92% of the population and live outside the largest cities. Brands need to adapt their messages to connect with these communities if they want to build real relationships.
The ad we discussed in the podcast as a good reference: https://www.bing.com/videos/riverview/relatedvideo?q=heineken+worlds+apart+video&mid=425E6C10CCB7E8179A09425E6C10CCB7E8179A09&FORM=VIRE
3 Key Lessons from Greg Anderson
Brands Have a Role in Bringing People Together
Bailey Lauerman did research with over 2,000 Americans and found that 90% want more unity, but 86% feel divided. Greg believes that brands have a unique opportunity to help bring people together. Instead of staying silent, brands can connect by focusing on values like freedom, hard work, and respect.