The advertising world is shifting. Gone are the days when lengthy timelines and endless revisions were the norm. Now, with speed at a premium, agency sprint models are redefining how brands go to market. Instead of drawn-out processes, sprint models drive results by fast-tracking strategy and creative in weeks, sometimes days, without sacrificing quality.
One of the industry leaders in this space, Fortnight Collective, has built its success on this sprint approach. On the latest episode of Breaking and Entering, Andy Nathan, Fortnight’s founder, shared key insights about the model's inception, function, and advantages. The conversation offered aspiring advertisers a unique look at what makes sprint models effective and how understanding this method can support a career launch into modern agency work.
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