Breaking into Strategy is Hard AF

Most people know the playbook for account management, art direction, and copywriting. Strategy is trickier. You cannot lean on client lists like account managers or show off five polished portfolio campaigns like creatives. Strategy sits in the middle. Your role is to define the parameters that make creative work effective. Without you, art directors and copywriters spin out dozens of disconnected ideas. With you, they solve the real business problem and connect to the consumer.

So how do you get in when you do not have years of experience or a degree from VCU Brandcenter? You need to prove that you can set those parameters, uncover insights, and frame a problem in a way that inspires. Here is how to build your case.