How to Actually Win an Advertising Award 🏆
A Guide to the Award Shows That Can Launch Your Advertising Career
I think we need to have a serious talk about advertising award shows.
Some people think they are a scam. Others think they are the key to landing a dream job. The truth? They are both overhyped and underrated at the same time.
Let’s break it all down.
Why Award Shows Matter (Even If You Hate Them)
You can complain all you want about award shows, but here’s the reality: They are currency in this industry.
Winning an award = credibility.
Credibility = better job opportunities, higher salaries, and more leverage in your career.
If you’re an art director, copywriter, or strategist, your work will get judged before you ever step foot in an interview. Having an award in your portfolio signals that you know what you’re doing.
On top of that, agencies love awards. More awards = more prestige. More prestige = more clients. More clients = more money. It is a business strategy as much as it is a creative one.
So yes, awards matter. But not all awards are created equal.