No Leaks is my personal theme for 2026.
It has been a minute since I last wrote a Substack. We have been heads down growing Breaking and Entering Media, especially on Instagram. As I write this, it is day two of 2026. I hope you had a great holiday and are feeling motivated heading into the year.
A few days ago, I recorded a short solo podcast episode on goal setting. I know these episodes can feel cringey or easy to skip. This one is for the small group of people who actually like this stuff and want insight into how I have approached goal setting for the past six years.
The system is simple. I write goals down. I think about them seriously. I write them in the present tense. I print them. I revisit them throughout the year. I track them. There is no secret trick here, but it works.
This process is how Breaking and Entering went from a side podcast to my full time job. It helped me land agency roles I once thought were out of reach. It is why I now get to talk with CMOs, CEOs, and creative leaders every week.
This episode walks through that exact system. If you already have your own approach, pass it to someone younger in your network who has ambition but perhaps no structure yet. If you apply this to your career or personal life, you will make faster progress.
Sharing my 2026 goals publicly helps keep me accountable. I hope it helps you too.
Cheers to 2026, ad world.
Best,
Geno
