The Simplest Solution to Breaking into Advertising

Occam's Razor Your Way In.

Occam’s Razor is perhaps the only thing I retained from PSYCH 101 in college.

At first, I just loved saying it out loud. I’d go to my friends majoring in psychology and confidently declare, “Yes, I’m quite familiar with psychology and the field of study,” before casually dropping “Occam’s Razor” into the conversation and walking away, leaving them chuckling behind me. Yes, they laughed at me because they knew that was the only thing I retained from that course.

But let me tell you, if there’s one thing to retain from a PSYCH 101 course, it should certainly be Occam’s Razor. And here’s why:

The definition: Occam's Razor is a problem-solving principle that suggests the simplest explanation is often the best one.

I won’t dive into how Jack Westerkamp and I use this principle when debating the next steps for Breaking and Entering’s expansion.

Instead, I want to discuss the simplest solution to breaking into advertising: