On this episode of The Vault, you’ll hear a conversation that could save you $10,000 to $60,000—and more importantly, 1–2 years of your life. I sat down with Abby Pak, who just started her role as an Art Director Apprentice at Meta. Without attending portfolio school, Abby broke into this giant tech company through hard work and determination.
In the accompanying video podcast, Abby shares her portfolio, and for 15 minutes, we dissect the questions below:
How long did this campaign take?
What software did you use?
Where did you find the insight?
What were the key lessons learned from mistakes?
How do you effectively balance school, internships, and portfolio building?
What is the best way to approach spec work and create bold, original campaigns?
How can aspiring creatives find and use compelling insights to develop big ideas?
What tools and resources help streamline portfolio building?
How should you process and apply feedback to improve your work?
How can awards and competitions, like the Crowbar Awards, bolster your portfolio and credibility?
We explore her mistakes, process, campaigns, and advice for anyone building a portfolio to break into art direction—or even copywriting.
This is one of the most valuable conversations I’ve had in over 370 episodes. Packed with REAL advice, it’s a must for aspiring art directors & copywriters. Let’s break it down.
