If you’re an aspiring advertising professional, you’ve probably heard of Goodby Silverstein & Partners (GS&P), the powerhouse behind iconic campaigns like “Got Milk?” and memorable Super Bowl ads. What you might not know is that GS&P runs The Academy, a year-long, tuition-free incubator program designed for aspiring art directors and copywriters.
The 2025 Academy application is now open, and before you hit “submit,” you need to hear Hailey Joseph’s story.
Hailey, a current Academy participant, shared her journey on Breaking and Entering Media's podcast. Here’s how she made it into one of the most prestigious programs in advertising—and how you can follow in her footsteps.
