Attention aspiring advertising professionals!
If you’ve got less than three years of agency experience, this blog is for you. Breaking and Entering Media is thrilled to bring you the Crowbar Awards Winter 2024 Brief, where creativity meets opportunity. This season, we’re asking you to tackle one of the most exciting challenges yet: Reignite the love for the big screen and inspire Millennials and Gen Z to rediscover the magic of AMC Theaters.
Meet Your Guest Judge: Nils Leonard
This year, the submissions will be judged by none other than Nils Leonard, a creative powerhouse and co-founder of Uncommon Creative Studio. If you don’t already know, Nils is a legend in the industry, reshaping global campaigns for brands like Nike, ITV, and British Airways. Under his leadership, Uncommon has become one of the most awarded creative studios in the world.
Here’s why Nils’ involvement is a game-changer:
His studio is known for building brands that people wish existed.
Nils has been featured in Adweek’s Creativity 100 and named the No. 1 creative in advertising by Business Insider.
His no-nonsense, innovative approach is exactly what this brief calls for.
When Nils sat down with Breaking and Entering Media for an exclusive podcast episode, he shared invaluable insights into how he approaches creative challenges.
Spoiler alert: It’s not about polished ads but creating solutions that redefine the business.
What Nils Wants to See
In the podcast, Nils emphasizes that great advertising isn’t just about selling a product—it’s about creating a brand that the world would miss if it disappeared. Here are some key takeaways:
Think Beyond Ads: Don’t settle for a clever commercial. Ask yourself how AMC can innovate and become indispensable to today’s audiences.
Make it Audacious: Ideas should be bold, surprising, and capable of sparking conversations.
Focus on Fame: Your concept should make people talk, share, and remember it for years to come.
Challenge the Norm: Avoid the traditional path and bring fresh, unorthodox solutions to the table.
As Nils puts it, "Don’t reach for advertising first. Look at what would truly make a difference for the brand, then figure out how to communicate it."
How to Submit
Ready to take on the challenge? Here’s what you need to know:
Deadline: Submissions are due by 11:59 PM ET, March 2, 2024. No extensions.
Team Size: Up to three members per team.
Entry Fees: Can be split among team members. Universities and ad clubs can sponsor bulk entries for unlimited submissions—contact Jack@breakenterpod.com for details.
Visit www.crowbarawards.com for the full brief and submission details.
Don’t Miss the Podcast
Want to hear Nils dive deeper into what he’s looking for? Listen to our latest podcast episode where Nils:
Discusses how to break free from creative ruts.
Shares examples of brands that have innovated beyond expectations.
Reveals the secrets to building iconic campaigns that stand the test of time.
Listen now and get the inspiration you need to craft your winning campaign.
Why Enter the Crowbar Awards?
Winning the Crowbar Awards isn’t just about the glory (though there’s plenty of that too). Here’s what’s in store:
The Blue Crowbar Award: A physical symbol of strength, ingenuity, and breaking into the advertising industry.
Exposure: Be featured on the Breaking and Entering Advertising Podcast alongside Nils Leonard.
Feedback: Receive personalized critiques from one of the most respected creatives in the industry.
We can’t wait to see your creativity in action. Now, ignite the magic of the big screen!
Start your journey today: www.crowbarawards.com
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