In this episode of Breaking & Entering Advertising, I interview Jason Murray, the creator of The Toolbox, a must-have resource for creatives, and a former senior art director at Amazon. Jason shares his journey in advertising, why he just left a high-paying job, and his best advice for aspiring creatives. Here are the key takeaways from our conversation.
The Toolbox: A Game-Changer for Creatives
Jason built The Toolbox to give creatives easy access to the best industry resources, from design references to AI-powered tools. Originally a personal collection of bookmarks, it has now become a go-to site for creatives at all levels. His goal is to eliminate gatekeeping and make success more accessible.
Always Be Making Something
Jason believes that consistently creating, whether it’s videos, animations, or social content, helped him stand out in the industry. His advice is simple: keep making things and putting them out into the world. This habit not only builds skills but also attracts opportunities.
You Don’t Need a Traditional Path to Succeed
Jason broke into advertising as a content creator, not as a traditional art director. He didn’t have strong design skills, but he was great at generating ideas and executing them in different formats. That ability got him hired at Energy BBDO, proving that agencies value makers and problem-solvers more than rigid job titles.
Side Projects Can Open Doors
From YouTube tutorials to The Toolbox, Jason’s side projects have played a huge role in his career. Employers appreciate candidates who bring extra value beyond their day jobs. His advice is to build something of your own, even if it’s small.
How to Quit Your Job the Right Way
Jason recently resigned from Amazon to go independent. He planned his exit carefully, giving his manager a heads-up, ensuring his stock vested, and making sure he was financially secure before leaving. His approach to resigning is a great lesson for anyone considering a career shift.
Content Can Build Your Career
Jason’s Instagram, TikTok, YouTube, and LinkedIn content has connected him with creatives at all levels, including ECDs and agency leaders. He sees content creation as a way to network beyond personal connections. His advice is to start posting work and industry insights because you never know who is watching.
Use the Best Tools Available
Jason’s website, The Toolbox, is a collection of must-have creative resources. He encourages creatives to explore AI tools, CapCut for editing, ShotDeck for film references, and to prioritize efficiency over tradition. His message is clear: use tools that make your process faster and more effective.
Take Smart Risks in Your Career
Jason believes in calculated risk-taking. He left Amazon after ensuring financial stability and knowing he could return to a full-time role if needed. His perspective is that it’s better to take big career risks early when family responsibilities are more flexible.
Final Thoughts
Jason’s journey shows that there’s no single path to success in advertising. Whether you are a student or a seasoned professional, his advice remains the same. Be a maker, embrace new tools, and don’t be afraid to carve your own path.
Want to follow Jason’s journey?
Find him on Instagram at @jason_swet
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