Breaking into the advertising industry can feel like navigating uncharted territory. With countless agencies specializing in everything from traditional creative to digital, experiential, and PR, figuring out where to start can be overwhelming. In this episode of The Vault, Geno Schellenberger walks us through a focused approach to selecting your first creative agency and setting yourself up for success in the ad world.
The Vault Podcast
Introducing The Vault by Breaking and Entering, a mix of solo podcasts and blogs by Geno Schellenberger—Campaign US Magazine’s Young Advertiser of the Year in 2024, Ad Age’s 23 Gen Zers to Know, and adjunct lecturer at the University of Illinois. With insights from over 300 interviews with top advertising and marketing pros, Geno dives deep into trends, essential campaigns, and career strategies, from breaking in to advancing beyond mid-level. Plus, get expert advice on building a brand, crafting compelling content, and navigating the industry's real challenges.
Introducing The Vault by Breaking and Entering, a mix of solo podcasts and blogs by Geno Schellenberger—Campaign US Magazine’s Young Advertiser of the Year in 2024, Ad Age’s 23 Gen Zers to Know, and adjunct lecturer at the University of Illinois. With insights from over 300 interviews with top advertising and marketing pros, Geno dives deep into trends, essential campaigns, and career strategies, from breaking in to advancing beyond mid-level. Plus, get expert advice on building a brand, crafting compelling content, and navigating the industry's real challenges.Listen on
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